Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher Page Rank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines Page Rank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

Back links are also known as Reciprocal Links. A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other's web site. Generally this is done to provide readers with quick access to related sites, or to show a partnership between two sites.

Back links can help to increase traffic to your web site in two ways. First you will probably have some viewers visit your site from clicking the reciprocal link directly. Secondly, most Internet search engines also take into account the number of web sites which contain links to your web site; the more hyperlinks to your site found, the higher up in the search engine rankings (depending on the search term) you'll find your site.

Mocha Card is name given to Page Rank Packages. You can select Your Desired Page Rank with the help of Mocha Cards. IncreasePR.com will help you to increase your Page Rank. Mocha Card makes you an Elite member of increasePR.com. You will enjoy all quality Back Links from our Express link Directory, search engine optimization (Marketing), Email marketing, search engine friendly website designing and other surprise services.

Again, benefits are many...

1. You will get complete team of professional marketers that includes SEO experts, dedicated link builders, content writers, website designers.
2. You will get your desired Page Rank.
3. SEO experts will optimize your website
4. Dedicated link builders will do quality and targeted link building.
5. Content writers will add search engine friendly content.
6. Website designers will provide you new search engine friendly design for your website.
7. Moreover, you will also get email address lists every month for doing email marketing campaign.

It totally depends on Google. Google updates its Page Rank after every 3 months. We are sure that we can provide Page Rank within first Google update. But, as Google algorithm changes frequently IncreasePR.com commitment is after 2 Google updates, get your desired Page Rank along with top search engine rankings.

Yes, we provide Free Search Engine marketing with almost all the macho Page Rank Packages because we are sure Page Rank will without doubt make the work of optimization easier by 60%.

It depends on which Mocha Card you buy.

Email Address lists will help you to do email marketing. By this you can make online community aware about your website/ Products/ services.

Back Links report will tell you how many website are linking to your website.

Search Engine Ranking Report will tell you the keywords which on top 30 positions in all the major search engines like yahoo, Google, MSN.